The Beats Pill looks like what?

Commercials for the Beats Pill have hit the airwaves, and I don't think the right image and concept are getting through. At least as far as the Radio Shack commercial goes, I don't think my reaction to the product is as intended.

The spokespeople dance around the set holding and using the beats pills in different ways. It is a hot dog in one scene and then free weights in another. In all the scenes the product looks like an unmentionable private item (I don't think I need to mention what kind of "toy" it looks like). Perhaps it's just me. Or perhaps it is the suggestive nature of the video. After all, the speaker system is actually a Beats By Dre product and is sold along side head phones, ear buds and other audio accessories.

The product concept is great. A small, portable speaker system that is blue tooth enabled, so no cords are needed. You can take your music with you where ever you go. I might be in the market for one of these except for the fact that I would not be able to get the evocative advertisement out of my head, even if I were to chose a color other than red.