Tuesday, March 4, 2014

Do we really need waffle tacos?

Fast food chains everywhere have marketing teams tasked with trying to figure out how to get you in their doors at all times of the day. This includes getting you to make a purchase from a place that is more suited to dinner or late night snacking. Taco Bell has made many changes to the menu with in the past year or so. They are changes that I am not a fan of. Due to my restricted diet, there was already not much I could order from the menu and now there is next to nothing. A trip to Taco Bell is not worth the effort for me anymore. While the chain is dabbling with offering more, they're actually offering less for me.

Taco Bell has some new breakfast options. The chain has dabbled in morning food items in the past, but perhaps someone from their marketing team thought that the breakfast items should more
resemble the other items on the menu. So now we have things like the waffle taco. This invention boasts of a waffle holding a sausage patty and eggs. No worse than any other fast food morning option, right? I guess I find it noteworthy due to the fact that Taco Bell felt it needed more signature food on the A.M. menu than the typical breakfast burrito. So, it has also added an A.M. Crunchwrap with eggs, sausage, and a hash brown patty, an A.M. Grilled Taco that resembles a quesadilla, and Cinnamon Delights which look to be cinnamon flavored donut holes filled with cream.

Kudos on the variety, but still nothing on this menu that I would order. Where are the lighter options? I know that when people go to fast food restaurants they want fast and fatty foods, but I think these offerings take breakfast to the extreme, in the wrong direction. Maybe there's hope that if these options work some lighter selections will be offered. I would like to see a crunch wrap that has scrambled eggs and peppers.


I guess I am not the demographic for any fast food. What about you? Would you try anything on this new menu? Have you tried any?

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