Sunday, July 20, 2014

Now is the time for coats!

Now is the time to buy your winter coat. Seriously. And if you reside in a warm climate, I am not talking to you. Just move on.

You can find some of the best deals on winter coats in the summer, just a couple months before things start to turn cooler. Sure, the latest lines are not out yet, but if you have a keen eye you can judge what will be in style and go for it at discounted prices.

I still have coats (from years ago) that people comment on every time I wear. They marvel at how cute or sharp. I giggle on the inside because my timeless, classic outerwear was purchased for 20% to 40% off tag price.

Retailers know no one is thinking about the winter in July and August. We’re thinking about stretching our last summer days and getting ready to go back to school. However, I grew up in a state where our minds are always on the winter to come. Summer is short. Autumn is celebrated. Winter is cold and dark. And spring is bitter and cruel. Wisconsinites are often like squirrels, always preparing for winter. Storing our food, gathering and preparing.

So, start shopping now! Demand is low and deals are abound! Plan ahead and don’t wait until the cold months are among us and you don’t have time to search and shop for the right protection.

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